Venturing into Fashion Tech

Build It Series: From Wall Street to Fashion IoT with NYCC's Brian Yurachek

• Beyond Form • Episode 56

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From Wall Street to Fashion Tech:
What happens when a Wall Street finance pro decides to revolutionise the fashion industry? Join us as we chat with Brian Yurachek, the CEO of New York Culture Club, who ditched the stock exchange for the fashion industry. His journey is not just a career pivot, but a demonstration of how most entrepreneurs find their internal power of creativity and courage to step outside their comfort zone and build something they're passionate about. In this case for Brian fashion IoT. We talk practical strategies for navigating startup challenges, emphasising the importance of prioritising tasks and focusing on build activities that drive growth.

Culture is Code:
Brian's mantra: culture is code. New York Culture Club is pushing the boundaries of digital rights management by embedding microchips in fashion items to offer unprecedented transparency and storytelling. This episode explores the idea of turning consumers into "prosumers" who co-create with brands, adding layers of value and authenticity to their purchases. Brian shares his insights on how culture is becoming a new currency for self-expression, challenging the status quo and inviting us all to contribute to this cultural renaissance. In essence he believes by building fashion IoT solutions it'll shake up fashion's traditional landscape.

Find out more about NYCC: nycultureclub.com/
Connect with Brian: linkedin.com/in/brianyurachek

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The show is recorded from Beyond Form, a fashion tech innovation platform. We build, invest, and educate fashion tech entrepreneurs and startups. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at podcast@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Peter Jeun Ho Tsang:

Hello, I'm Peter Jeun Ho Tsang, founder and CEO of Beyond Form, and welcome to the special series Build it, where I speak to founders and their clients as to how they're building fashion technologies. This series gives you a glimpse into topics such as personal struggles, technical challenges, working in fashion and more. On this episode, I speak to Brian Yurachek, CEO of New York Culture Club. Now, this is an interesting one because Brian was your typical finance guy on Wall Street, but decided to give all of that up to start his own fashion tech company. NYCC is working at the cross section of IoT, blockchain and wearables, which makes an interesting mix for potentially rewiring how fashion experiences are delivered. However, that hasn't been plain sailing for him.

Brian Yurachek:

You spend a lot of time doing busy work and it's not money making activity. So it's more of what you're doing just to avoid all of those other things. And if you're really honest with yourself, right, you have to do that stuff and you have to call yourself and even on a daily basis, I do that. Still I'll get doing something and I say that's not what you should be doing right now. Stop doing that, go do something that you're supposed to be doing.

Peter Jeun Ho Tsang:

Let's get this conversation going with Brian on this episode of Venturing into Fashion Tech. How are you today, Brian?

Brian Yurachek:

Hi Peter, how are you doing?

Peter Jeun Ho Tsang:

I'm good, thank you, looking forward to today's conversation all about fashion IoT, internet of Things, in other words. But before we get stuck into the conversation, I just want to give some context to our listeners to open up the episode.

Peter Jeun Ho Tsang:

So the Internet of Things other words, iot for short in retail and apparel. The market size was valued at $35.2 billion in 2023. It's a huge market, but for some reason, it is still overlooked with the industry a little bit. It has a compound annual growth rate of 14% between 2022 and 27, according to the platform global data. The application of IoT in fashion is varied, and it can mean anything from wearables within garments to retail experiences that use connected devices. In the value chain itself, it can unlock authentication, identification and supply chain efficiencies, and over the years, we've seen brands like Burberry do retail experiences. We've seen Tommy Hilfiger creating proof of access protocols for their fashion shows. Recently, we've seen brands like Chloé, for example, authenticating their luxury handbags.

Peter Jeun Ho Tsang:

We're going to dive right into all of those topics with yourself, brian, but before we get into that, I'd want to know a bit about your journey. You come from the corporate finance world in New York City, where you're based. You left that security blanket which, of course, is very, very difficult, especially for somebody who is such a security blanket in finance, to build your own startup. Take us on your journey. How you made that decision to risk it all.

Brian Yurachek:

Yeah, well, it's a great question and it's been a fun ride, but a challenging, you know, the most difficult thing I've ever done, for sure. But I think you know, starting kind of way back when I was younger, I've always been a very creative person. So I started playing the drums when I was seven years old and I started playing music more professionally when I was around the age of 12. I went to a military academy when I was 14 and had a music scholarship, kind of traveling the world playing music. But like most parents, my mom did offer me to become a rock star, so I ended up going to business school. I was very interested in hand runs. Music is obviously a lot of mathematics, so that was not too much of a shocker. But I ended up focusing a lot on capital markets and finance. So my master's degree in finance really shaped my goals. To come to New York City pretty private wealth management. So New York, for the benefit of the decade worked on Wall Street and managing personal for ultra high net worth folks Personal, you know, it's for ultra high net worth folks.

Brian Yurachek:

Now in the middle of this pandemic, I had kind of an awakening where I wanted to go back to more of that creative tone and start to kind of reshape people's understanding of what was going on with a lot of different technologies at the time.

Brian Yurachek:

So we had cryptocurrency, which led to understanding around blockchain, and then metaverse and immersive technologies, and I saw a very, very exciting time in the moment and I wanted to really take that whole creative field and mash it with that.

Brian Yurachek:

You know euphoria that was going on in technology right now and what I kind of deemed was more of a spatial transformation. So we of a spatial transformation, so we went through digital transformation and now I feel like we're going through more of a spatial transformation. So that kind of that creative tone that I always had in me gave me the ability and the confidence to match my understanding of digital rights management and some of these technologies, which I also did an enormous amount of research on, spent a lot of time researching technology and and really sharpening my castle there to kind of marry that with my creative side. So that gave me a lot more confidence. But I also did, you know, I saved up money and I did create a financial security blanket to kind of sustain and that's something that founders should definitely think about the junk livelihoods could be a beautiful course and what did that risk element look like for you?

Peter Jeun Ho Tsang:

because, yes, you talked about the security blanket there, but it's still a risky business. You know you could lose all your money that you have saved up. What was your thought process going through all of that?

Brian Yurachek:

You know, I think in some ways you kind of have to be a little delusional, and part of what has worked for me is that I don't always watch what everyone has done in the past, right.

Brian Yurachek:

So I think in a lot of ways it's very hard for industry professionals to get out of that kind of alligator death role of what they always know. Same thing in economics and finance. We can get very caught in what we call bad pandemic condition. I think you can make a lot of decisions in markets as well by repeating mistakes, and so you know the fashion industry and textile industries as a whole are very wasteful, right, and they're very polluting towards water. You know that's one I'm wearing. So I wanted to find ways also to alleviate us those problems and use g creatively. But I would say that there's, you know there's something to be said for thinking more elastically and trying to approach problems with creative problem solving, and that's what I love about technology is that you can have a lot of latitude to piece technology together in a very creative way to solve some of the challenges that we've been facing in the fashion industry and beyond.

Peter Jeun Ho Tsang:

And obviously when you say delusional, you mean delusion in a good way. You've been entrepreneurial spirit. Are you still a rock star, though at the weekends?

Brian Yurachek:

I still play music. But no, I mean certainly did have to let you know the three band kind of thing go, but I still play music. I definitely enjoy it. I have my drum over here and definitely do my rudiments and I maintain a practice space.

Peter Jeun Ho Tsang:

Yeah, I was speaking to another entrepreneur yesterday and we were talking about, okay, aside from business, aside from the startup, you do have to create that inner world for yourself, just to keep yourself sane, and I guess that is your inner world that whole music element you mentioned there as well. Obviously, you had to find your own path within fashion and textiles. It's not easy being an outsider trying to come into this industry and I've been working with you now for a few months and you are by far the definition of a New York hustler. You try so hard to get into this industry, get the network, get the right foot in the door. How did you learn so quickly to work in such an industry that is not very welcoming to outsiders?

Brian Yurachek:

well again, I think, from coming from the arts in my past and having worked professionally with artists, there's definitely that similar kind of tone to it, right? So a lot of people who work in the fashion industry. So I think some of that made it an easier transition. But I'm just myself. I'm just myself. I'm amazingly passionate about these things. It's very authentically me and I don't hide that. So when I come into a room, I like to talk, I like to empower others, I like to talk about technology and what we can do with it. You know, as you know, I have microchips on my fingernails, so I like to start conversations, you know, with people on this. I found that by doing things like the microchip on the fingernail or having physical demonstrations of this on me, just like a good salesman, it spurs a good conversation. I just authentically express myself with others and I think that that connects people.

Peter Jeun Ho Tsang:

And how did you learn so quickly? Though the tricks of the trade?

Brian Yurachek:

Well, again, I did research. So I think sometimes people think that maybe I'm even speaking kind of like at a turn on certain things. But normally I've done a lot of research on those particular topics. Even if I don't have a huge background or history doing that, I'll consume a lot of information, whether that's video information, whether that's reading, whether that's industry reports. I read industry reports. I try to make sure that I'm looking at who produced that particular article or video. I'm trying to seek out credible sources for that information. So I check my sources and make sure that other professionals are getting their information in this industry from similar sources and looking at that same stuff. So research too.

Peter Jeun Ho Tsang:

Yeah, it may look like I'm just winging it, but it's not so then, for our listeners that don't know what new york culture club is, what is it and how did you come up with the idea?

Brian Yurachek:

yeah, so new york culture club is a creative technology company specializing in iot, like we said, internet of, or in other words, putting hardware and sensors in physical fashion, merchandise and accessories to help brands maintain a stronger, data-rich connection with not only that physical product from a lot of different functional perspectives, but with the customer, maintaining a connection with the customer throughout the entire product lifecycle.

Brian Yurachek:

I started New York Culture Club off of kind of seeing what was going on in blockchain and digital rights management. So we're starting to better categorize, sort, track and recall digital information and we can link that to blockchains and do that in a better process. I thought, well, if we put a microchip in a physical object and then we linked it back to a decentralized blockchain, we could use that as kind of a digital certificate of authenticity, authority, right, and that can help us do some of those things, like you mentioned earlier, better authenticate right items and know this is the Louis Vuitton handbag that I'm looking at. Or, quite simply, with the sensors, the hardware, be able to take my phone to that handbag and see the storied history of the creation of that handbag and maybe even who made it and where it came from and what materials were used on what the brand is really trying to put out to the customer. If it's all about sustainability, that might be a presentation of sustainability. So there's a lot again, a lot of different ways we could create these.

Peter Jeun Ho Tsang:

So essentially, in a nutshell, it's about connecting devices of physical goods that have a microchip in it and then using software of some kind. So in your case that might be an application, for example, to create an ecosystem. So it's essentially collecting products or physical things to the internet, which can then enhance the customer experience in some way. Culture is code is nycc strapliner. We you and I have had so many conversations about your strap line previously. What does it mean and how did you come up with it?

Brian Yurachek:

yeah, culture is code. It can't even. It just kind of came to me at one point, but I love double entendres, so that's probably kind of why. But culture is is code is a double entendre, so it means culture is literally code. So now, with blockchain and different types of technology that we utilize, we're writing code to secure those connections that we just talked about.

Brian Yurachek:

Culture is also the code that we live by, right, so it's the value and belief systems. Right, of empowering people and creating better transparency and better information and data. Right, to waste less and solve some of those other problems that we talked about and creatively connecting that with people so that they can easily do that. Right, so it's utilizing the code and the technology to make it easy for others to express themselves like that. So we want to create better models of consumption essentially right, because if we just continue to mass produce, that's met with a lot of mass consumption, especially when we tailor the algorithm to just keep selling all that stuff off, and that's not very sustainable and it's very wasteful, and we know that and we can put some of these particular technologies in place to waste less but to also help benefit us in the process. Right, so it's a win-win.

Peter Jeun Ho Tsang:

And obviously for the fashion industry. The entire industry is built upon the notion of culture. Fashion is about our identity and how we relate to each other. Culture Fashion is about our identity and how we relate to each other. With a solution like NYCC, it has the potential to tell powerful and emotional stories.

Brian Yurachek:

How does the technology for example, help to create that storytelling moment. There's so many. This is where we can get really creative and this is where sometimes I get the job of writing. Well, we can do this. We could do that.

Brian Yurachek:

There are very specific things, and so we talked about the ability to take a mobile device, interact with the environment and immediately get information, storytelling information. Like I said, this is where it was made, this is where it came from, this is who put the work into it. This is the story of the history of that particular method and process. But then there's very, very creative ways that we can actually have that physical product have sovereignty, speak for itself or, over time, house its experience. So, if we do utilize something like blockchain technology, we can assign more certificates, so to speak, to that physical item as it goes to a particular location, as somebody digitally signs it, right.

Brian Yurachek:

So maybe I'm in the presence of a celebrity and they can, you know, tap it and digitally sign it, and then my hat becomes more valuable, right? So what's very interesting is we can now make physical products that we can turn loose on the community, right, and they can make it more valuable and then even sell it forward. And what's really cool is the microchip on the secondary market creates more fluid transactions, right, I know what I'm looking at and I know that this is the particular hat that was signed by drake and went to this concert and experienced this over the years, so it allows us to actually embed that storytelling with chronological timestamping. We really walk right down to the second, onto that item, and that's a whole new paradigm. That's a value add paradigm, right, where the customer becomes a prosumer, producer-consumer. They're producing with the brand and their consumer items.

Peter Jeun Ho Tsang:

Yeah, I think that's super interesting because obviously, when we as human beings go through events or moments and we get those nostalgia elements and when we recall those events that have happened to us in the past, they can be very powerful things for us as humans. So guess for you, brian, as new yorker, what does culture mean to you as a human being?

Brian Yurachek:

culture is the new currency.

Brian Yurachek:

I mean culture to me is it's authentic expression of the self, but then when looking on others, it's seeking to understand where others have come from, right.

Brian Yurachek:

So culture is kind of to me it's it's a two-way street, right it's we get to express ourselves more authentically, but there's the respect for others' ability to also authentically express themselves to us.

Brian Yurachek:

And we may not always agree with those things or those things may be foreign to us and they may differ from our culture, but we can seek to understand where somebody else is coming from and respect that exchange. So I think that's where some people get caught up is is they they kind of authentically express their culture but they they don't commit to, you know, the full taking of everything back and respecting of everything else. So at least personally to me and as a New Yorker, being kind of the melting pot of many different cultures and having grown up in New Jersey, I guess I have a muscle memory and it was very much emphasized within my household to respect other cultures. But again, it's that two-way street to me it's I have the right to authentically express myself and others may not know we disagree with that or they may love it and vice versa, and I owe others that respect. I try to arrive curious for others' culture. I'm very curious to know what others are doing and how they see the world right, I think.

Peter Jeun Ho Tsang:

I think I'm getting authentic youth in our conversation so far, in terms of just as a teaser for our listeners. In this build it series, we are going to be talking about other cultural elements as well, going to be talking about fashion and how iot can intertwine all of these things. So do come back and listen to those subsequent episodes and how Brian has been working with some amazing projects. But, as you all know, projects don't necessarily come easily. If you are a new startup, you can have the greatest idea, but if executed poorly, it's not going to work fundamentally. So, brian, what have been your personal challenges in building the foundations of the business and what are block and that need to be done on any particular day.

Brian Yurachek:

So for me personally, that's how I orient myself is I make sure that I'm maintaining sound mind and sound exercising Time blocking again is a big thing that I use and then prioritizing those items in that time block. Use others around you as well, in a good way. Right, mobilize people around you. Get people into your cause. Even if you don't have the financial resources to mobilize people right away, people want to help, they want to get involved, they want to learn. Barter, give people some of your authentic self or help educate others or teach them, and then they can teach you or help you with other things.

Brian Yurachek:

So I think that there's definitely ways to mobilize others around you.

Brian Yurachek:

If you even go into local university or educational institutions right, they typically have internship programs, so that's a great way to also leverage students in the local environment who are itching to get involved in these professional activities and learn more from business owners I would say business development and focusing on what is your customer really looking for.

Brian Yurachek:

So when you start going out there and creating sales materials or trying to bring customers in, I really try to put myself especially being a creative person who can go many different directions I try to put myself in the customer's position and say what would I think if I got this email, or what would I think if I got this one pager, or if I were hearing anything with me, and I try to better orient myself towards what's important to that particular person, and that changes right. So some brands really want to just focus on authentication and if they have luxury items, that may be where they should be focusing. Other streetwear brands may be much more focused on social e-commerce, right, and they may not care at all about authenticating some t-shirt. So there's a lot of different ways that you can kind of adapt and make sure that you're focusing on whoever is in front of you and what's important to them.

Peter Jeun Ho Tsang:

I think that's a really good point that you make, that I meet many new founders, or, you know, wannabe entrepreneurs, and you can essentially create a business without all the paraphernalia that goes around.

Peter Jeun Ho Tsang:

So quite often I see founders they focus more on, like, the branding or having a website, or the stationery or the logo, all of these things that doesn't necessarily add value or the value creation process of the business at the start.

Peter Jeun Ho Tsang:

Anyway, I'm not saying it's unimportant, but at the start, you can literally have like a one-page website and still do business and still do money, make money, and I think a lot of founders do forget that, essentially, at the start, your cash flow is your lifeline. You mentioned earlier that you had your security blanket and you had your savings to help you get off the ground, and I do think that many founders forget that element, or I also mean many founders that go okay, I'm starting a business, I want to fundraise where the investor as well, but just doesn't necessarily work that way. In a nutshell, and I think it's a really good point that you you make there. From what I know of you, though, right, you can literally sell ice to an eskimo and for some reason you still get projects and clients, uh, which is amazing to see and, I think, to be done you gotta grid it out, and that's really where it comes down to.

Brian Yurachek:

It is you. You have to be willing to do those short-term, you know, push-ups to get to a long-term weight loss. And what you were saying is listen, I got into a little bit of cycle of that when I first started, as well, as the website's got to be this and the branding's got to be that. We think we did a good job with that. But you spend a lot of time doing busy work and it's not money making activity. I call it money making activity, so it's more of what you're doing just to avoid all of those other things. And if you're really honest with yourself, right, you have to stop doing that stuff and you have to call yourself out, and even on a daily basis, I do that still, I'll get doing something and I say that's not what you should be doing right now. Stop doing that, go do something that you're supposed to be doing right.

Peter Jeun Ho Tsang:

So, yeah, I completely agree with that. I'm a visual person and I love doing one of those visual things, but it's not necessarily going to make the money. So we talked about in the introduction some of the use cases that brands have applied over the years when it comes to IoT, blockchain and so forth. In terms of fashion, what are some of the best use cases that you've seen so far? That gets you excited.

Brian Yurachek:

Yeah, authentication is a really big one Because holistically, as I discussed earlier, across the product lifecycle, authentication to the brand is anti-counterfeiting right. For the customer, same thing. That's the flex. They know that they're paying for the Louis Vuitton bag and that's what they got right. In the secondary markets we talked about this, but when someone else wants to buy that, if they can tap it and authenticate it instantly, you don't need the real. Real, you don't need intermediaries. Real, you don't need intermediaries. You don't need to pay fees. You don't wait time, you can get a shipping label. You can sell that across the country. Someone stands it, accepts the digital certificate of authenticity, verifies it with the back and you're good to go. They're at recovery or recycling fees or upcycling, whatever process we're utilizing there. It it's compliance right. So I say I've got garment number you know hash 14689, right, and I can say this was originated on this state. It's now been recovered on this state. So for a lot of the laws and regulations that are taking hold in the EU, this type of focus is use it.

Brian Yurachek:

So authentication would be a really important one, and then one that we love at New York Culture Club the customer brand interaction and social e-commerce right, and this is where we can be really creative. We have our where to earn program. So back in 2020, I think it was around April of 2020, I thought to myself everyone walks around all day and compliments people on their shirt, their shoes, their hat, their glasses, their dress right? What if we could put a personal point of sale in every one of those physical items and I could be the shop owner. I could ring the cash register and take a few bucks out for myself every time, right? So this is that concept that I mentioned earlier of prosumerism I'm producing for the brand and consuming, and so, with our where to earn programs, brands have the ability to lower their marketing and advertising way down.

Brian Yurachek:

It's trying to just do it and hope for the best, and they can actually help their best sales people, their customers. They could enrich that relationship through a new value app where boards and women see and we can create this more sustainable solution where, if my microchip is in my garment and this garment's in me, I start to treat this a little bit differently. It almost becomes like the Uber that was once a car sitting in my driveway with my golf clubs and my gym clothes in the back, and now I have to put mince water and I have to get the oil changed and take care of it, because I'm driving for Uber. So it changes the relationship and that's the same way that we're going to think about our function. I do care the most about it and that's kind of what we already do behaviorally, peter, we wear about 20% of our closet right 80% of the time.

Peter Jeun Ho Tsang:

When you talk about that, you have luxury authentication, what you just described. There is kind of what we would call social commerce. You know that whole peer-to-peer validation aspect and the whole reselling of items peer-to-peer as well. What about licensed merchandise? How does IoT fit there?

Brian Yurachek:

This is a fun one for immersive deployment or even safety measures. So, for instance, if we take, you know, a large sports league NFL right here in the States so the National Football League and if they started implementing these types of solutions in their jerseys, they could not only do hands-free ticketing right, because we know that 80 plus percent of people at these sporting events have licensed merchandise. So there's many different, as I mentioned, public health and safety measures that you could create, alerts and different things to leverage against this. You could have people, again hands-free ticketing walk in easier. You could have way smaller lines because there's no QR code scanning in a prop or I don't know where it is.

Brian Yurachek:

None of that would happen, right. We could all walk through basically the same metal detector that they're putting everybody through and your ticket would just hang off your shirt. If it didn't, you could just pull you aside, right. So there's many different ways that we can create in a post-covid world as well, like less hands and interaction and healthier, safer interactions, quicker interactions for entering a particular sporting arena and then again when we're in there. This is where it gets a little wild, but we can geofence that time and we can have immersive media right that we experience or could get push notified on my phone say, go to the stand and get your free soda and hot dog right.

Peter Jeun Ho Tsang:

So many different ways that we can maintain a rich connection in real time with licensed merchandise that sports stadiums, music venues, all sorts a lot of the topics we're discussing here might sound far out to some of our listeners, but actually fashion and fashion iot and iot in general isn't new, not yet really came to the fore from maybe like what 15 years ago. But in fashion has not necessarily been that quick to pick things up and it's still in that experimental phase in most cases, like so why do you think that is and where do you think iot is then heading?

Brian Yurachek:

that's a great question, peter, because rfID or radio frequency identification chips, have been utilized right. If I try to run out of a store, right, and for decades now, there's alarm bells and whistles that go off. That's an RFID chip. That's saying this person crossed the threshold of the store and should not. So you're exactly right. This has been used for decades in the form and fashion you're speaking to. Yes, you know we've been connecting garments with mobile applications and things for actually over a decade, but RFID in general has been used in fashion apparel and trays making sure. Say that the box that was sent from Peru is the box that arrived in Newark, new Jersey, and then what happens is that gets sent to Bloomingdale's and they put their RFID tags on it, and so there's actually a lot of electronic waste. There's tons of RFID tagging that gets taken on, taken about all those things because it's kind of like what you said, peter. This is not new. In that way.

Brian Yurachek:

It tends to sometimes cause barriers because people say I've seen this before and I know what it does and this is nothing new. You know, brian, and you're this new guy on the scene and you think you got things that we haven't seen yet. I do, and the food has changed at the buffet, and sometimes that's a moment right. You have to tell people hey, there's some new things here. I've got a microchip on my finger now Just listen to me for a second right. And in fact, these little things that buys me that moment right To tell somebody hold on, listen to my story for a second right, and so. But I understand that and that's, I think, what gets us across that line is that I do understand the history behind this and if people get me a second to talk through it with them, oftentimes they'll say, oh, wow, I didn't think of that and you're right, this has changed. So, um, it's. It's just because it's so common or has been common in the past. We sometimes have those barriers or fear-based mechanisms.

Peter Jeun Ho Tsang:

So, on that note, I just want to finish off today's episode with a quick fire round of questions. So the first answer that comes to your head are you ready, Brian? Okay, Favorite fashion IoT project to date not related to NYCC Gosh, Favorite IoT IoT project to date not related to NYCC Gosh Feverit IoT.

Brian Yurachek:

Well, ETHWALL has been doing some really interesting things where they've been linking, I would say, physical spaces and times. So they've been using this link to a skate park. Recently they created a link physically to an augmented reality display of someone kind of skating.

Peter Jeun Ho Tsang:

Culture code which do you prefer? Culture?

Brian Yurachek:

one thing you could do again on your entrepreneurial journey to date god, I guess go back in time and tell myself that it's it's going to be very difficult and that's normal I think every entrepreneur need to tell themselves you want it uh I don't know I would. I would have made some different decisions. I guess this is the one.

Brian Yurachek:

I would have made different decisions in the first couple months with how I spent my time real life fashion or metaverse fashion, I like physical, but yeah physical best tip for budding fashion entrepreneurs best tip don't look at what anybody else is doing, just do your thing thank you so much for your time, brian.

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